WEBSITE UI/UX DESIGN FOR PROPORTION

Proportion is a clothing brand combining premium cotton garments with an AI-powered approach to sizing. The website brief was to communicate product quality while making fit guidance part of the shopping experience.

The design covers desktop and mobile layouts for the homepage, product pages, sizing journey, and checkout. Typography, colour, and iconography establish a consistent visual system throughout.

The interface brings garment details and sizing information into a clear structure, reflecting the brand’s focus on precision, comfort, and personal fit.