FRAGRANCE LOGO/BRANDING DESIGN
2025
2760
Project information
- Client:
- Fragrance
- Year:
- 2025
- Role:
- Brand Identity, Logo Design, Typography, Brand Guidelines
Fragrance is a Canadian perfume company with a focus on innovation in scent creation. The brief was to express that ambition through an identity that felt refined and purposeful.
A custom wordmark forms the centre of the design. Letter spacing and typographic weight were developed to balance strength with elegance, bringing a contemporary expression to the brand.
Supporting visual direction, guidelines, and presentation assets extend the wordmark into a consistent identity system.
