PICKUP LOGO/BRANDING DESIGN

Pickup is a US mobility company offering on-demand ridesharing and access to different transport options. The identity needed to communicate strength, efficiency, and a clear sense of direction.

The logo combines square forms with an arrow, bringing structure and movement into a single mark. Together, these elements create an abstract P that connects the symbol directly to the company name.

The concept gives the brand a recognisable identity grounded in the service it provides.