STERIO LOGO/BRANDING DESIGN
2025
18/60
about
STERIO – Logo & Branding Design Completion I'm excited to present the finalized logo and branding design for STERIO, one of Canada’s newest and most forward-thinking radio stations, officially launched in May 2022. STERIO entered the media landscape with a bold and disruptive vision — to redefine what a modern radio station could look and feel like. Unlike conventional stations bound by traditional formats and aesthetics, STERIO sought to establish a fresh identity rooted in street culture, with a clear focus on electronic and house music. The goal was to build a brand that felt energetic, inclusive, and unapologetically modern — a platform for underground sound and creative freedom. Client Vision: The client’s objective was to move away from the overly polished and corporate image typically associated with radio broadcasting. Instead, they wanted to create a brand that felt raw, rebellious, and rooted in the energy of the street — while still maintaining a professional and cohesive visual identity. Design Approach: To meet this vision, we developed a bold, custom wordmark logo that blends urban edge with contemporary design principles. The final logo communicates both movement and confidence — reflecting the dynamic nature of the music genres the station champions. We incorporated subtle design elements that nod to rhythm and frequency, reinforcing the auditory experience that lies at the core of STERIO’s identity. What’s Been Completed: Brand Discovery and Strategic Direction Logo Design (Custom Wordmark) Typography & Color Palette Selection Visual Identity Guidelines Presentation Assets for Launch & Promotion This branding system provides STERIO with a strong, versatile foundation to grow across digital platforms, merchandise, live events, and beyond. It captures the essence of a station that isn’t afraid to break rules — a station that thrives where creativity, culture, and sound converge. I look forward to watching STERIO carve its place in the Canadian music scene with a bold identity that resonates deeply with its audience.
project information
- published
- 2025
