STERIO LOGO/BRANDING DESIGN

STERIO is a Canadian radio station launched in May 2022 with a focus on electronic and house music. The brief was to move beyond conventional radio branding and create an identity rooted in street culture.

A custom wordmark gives the station a bold, energetic voice. References to rhythm and frequency connect the visual direction with the music at the centre of the brand.

Typography, colour, and supporting guidelines extend the identity into a consistent system for digital communication and promotional materials.