MODERN LOGIC LOGO/BRANDING DESIGN

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Modern Logic – Logo & Branding Design I'm excited to share one of my latest logo and branding projects, created for Modern Logic, a design, animation, and post-production studio based in downtown Los Angeles. Modern Logic is widely recognized as one of the leading creative studios in the United States, known for its high-end work across motion graphics, animation, and 3D post-production. The studio has collaborated with some of the world’s most renowned brands, including Nike, Honda, Adidas, TEDx, Converse, Beats by Dre, 1800 Tequila, HP, Jack Link’s, and YouTube Music. Project Objective The goal of this project was to design a new logo and brand identity that captures the essence of Modern Logic’s core focus: motion design, 3D animation, and visual storytelling. The client’s vision was to develop an identity that reflects the studio’s professionalism, creative strength, and modern approach—balancing sophistication with a bold, abstract edge. Creative Concept & Design Approach During the research and discovery phase, we explored design directions that would visually represent the technical and artistic nature of the studio’s work. This led to the concept of building the icon around polygonal forms—geometric elements commonly used in 3D modeling and structural animation. The final logo features a custom icon inspired by the construction of a 3D model, using layered polygon shapes to evoke a sense of depth, motion, and complexity. These elements symbolize the studio’s process: precise, multidimensional, and forward-thinking. The icon was designed to feel: Sophisticated – clean and intentional in form Serious and strong – conveying expertise and confidence Premium – suitable for a high-end creative agency Abstract and artistic – reflecting the modern, imaginative nature of the studio’s work What Has Been Completed: Brand Discovery & Research Phase Logo Design (Polygon-Based Icon + Custom Wordmark) Visual Identity Development Typography & Color System Brand Guidelines for Digital and Print Use Visual Mockups and Presentation Materials Brand Aesthetic & Application The overall identity system is designed to showcase Modern Logic’s creative direction, strategic focus, and technological edge. The abstract, polygon-based icon brings an artistic and contemporary touch to the brand, while supporting the company’s role as a leader in cutting-edge visual production. This logo and branding solution offer a strong, flexible foundation for Modern Logic’s presence across platforms—capturing the studio’s ability to blend creativity with precision in every frame.

project information

published

2025