LOGO & BRAND IDENTITY REDESIGN FOR SEEK

SEEK is a New York discovery platform built around recommendations from local curators. The brief was to bring greater consistency to its identity while balancing an editorial sensibility with an accessible, community-focused character.

Research, strategy workshops, and collaborative development informed a minimalist logomark and a flexible visual system. The direction centres on discovery, trust, and authenticity.

The identity creates a coherent foundation for digital, print, and in-app communication, giving the platform a more consistent way to present its perspective on the city.