LOGO & BRAND IDENTITY REDESIGN FOR SEEK
2025
03/60
about
LOGO & BRAND IDENTITY REDESIGN FOR SEEK Excited to unveil a full-scale logo and brand identity transformation for SEEK — a forward-thinking NYC-based app that helps users discover the city's hidden gems through expert, curated recommendations. Project Overview SEEK is more than just a city guide — it’s a hyper-curated platform with 3,000+ unique recommendations from local tastemakers. From rooftop bars and cozy cafés to underground events and scenic escapes, SEEK delivers an authentic NYC experience. The Design Challenge The existing brand lacked cohesion and emotional depth. The mission: Create a visual identity that feels premium, trustworthy, and editorial — yet accessible and community-driven. Our Approach We conducted in-depth research, brand strategy workshops, and collaborative iterations to craft a sleek and cohesive visual system. The result: - A minimalist logomark - A versatile, scalable brand identity - A clear and refined visual language that reflects SEEK’s values of discovery, trust, and authenticity Outcome The redesign brings SEEK’s evolving vision to life — elevating its presence across digital, print, and in-app experiences. Early feedback has been overwhelmingly positive from both users and stakeholders. 📍 Explore NYC like a true local → https://seekrecs.com 📩 Branding inquiries → rinorrama8@gmail.com
project information
- published
- 2025
