HOTROUTE LOGO/BRANDING DESIGN

Hot Route was founded by Madden creators Taylor Throne and K-Aus to provide strategy guides and tutorials for players. The brief was to refresh the identity and establish a basic brand toolkit ahead of the Madden 23 launch.

The direction draws on the bold, competitive visual language of football and gaming. Custom typography incorporates a route through the letterforms, with the idea particularly visible in the T.

The design connects the brand name with the tactical routes at the heart of its content, giving Hot Route a more focused visual identity.