HEXTO /BRANDING DESIGN
2025
39/60
about
HEXTO – Logo & Brand Identity Design We’re proud to present the completed logo and brand identity design for Hexto, a rising name in the digital gaming space. Hexto is a cutting-edge gaming platform that delivers the latest in video game news, in-depth reviews of the most exciting releases, and exclusive interviews with key figures across the gaming industry. From AAA titles on PlayStation and Xbox to indie gems on PC, Android, and Nintendo, Hexto offers content that speaks to gamers of all kinds. The objective for this branding project was to craft a modern, abstract identity that captures the spirit of gaming without relying on overly literal or conventional design tropes—particularly avoiding the standard “H”-shaped logos often seen in tech branding. The client sought a visual language that not only reflects Hexto’s bold personality and digital focus but also resonates with the ever-evolving nature of the gaming industry. After an extensive creative exploration phase—comprising sketches, mood boards, and conceptual studies—we developed a custom logo concept that fuses the letter “H” with stylized pixel forms. This approach bridges two core ideas: the identity of the brand and the pixel, a symbolic building block of the digital and gaming universe. The pixel-based logo is simple yet powerful. It represents: - The digital realm in which Hexto thrives - Continuous innovation and evolution within gaming and tech - Precision, connectivity, and forward motion - An abstract expression of the letter 'H', free from the confines of traditional lettering What Has Been Completed: - Custom-designed abstract logo with pixel integration - Scalable logo mark suitable for digital and print platforms - Full brand identity system including color palette, typography, and iconography - Visual style guide to ensure consistency across future applications - Branding presentation for digital, social, and merchandise use The result is a bold, flexible brand identity that captures Hexto’s position at the forefront of gaming media—progressive, energetic, and deeply embedded in the digital landscape.
project information
- published
- 2025
